New Media and Marketing Communication

This program focuses on acquiring the skills that students need for success in the job market or their own business. It is part of the national RIS3 plan in the area of People and Smart Skills, which connects science, communication technologies, scientific and critical thinking, creativity, and problem-solving as competencies of the future. The program also provides students with the opportunity to complete a six-week internship with various companies and institutions, during which they can verify their knowledge and skills necessary for incorporation into the workforce.

Core Subjects

• Research of Digital Cultures and Artificial Intelligence
• Sociology of Marketing Communication
• Communication Theory
• Netnography and Digital Anthropology
• Global Marketing
• Consumer Behavior

Employment Opportunities

Graduates of the follow-up master's study program New Media and Marketing Communication possess developed creative thinking based on acquired skills and knowledge. They are not only creative theorists but also competent analysts who have a high level of professional skills and knowledge capital for application in the job market within the media sector, management, and marketing industries. Graduates will find employment in mid to senior management positions primarily in the media and corporate sectors, across a wide range of public institutions and non-profit organizations.

Relevant characteristic professions include:

• Marketing specialist
• Analyst/creative in advertising agencies
• Media consultant
• Public relations expert
• Community manager
• Digital strategist
• Event manager
• Social media manager
• Web analyst

Study plans

Other useful information

• Form of study
• Admission requirements
• Tuition fees
• International students / Nostrification