Marketing Communication

Bc.Mgr.

Bachelor's

programme:	Marketing Communication
degree:	Bc.
language:	English
area of education:	Economics, Media and Communication Studies
faculty:	Faculty of Economics
Prague:	full-time

MC study programme is aimed at complex build up of students´ professional competencies and theoretical background, in order to prepare them for an active participation in various MC field of competence namely business and media.Objective of the MC programme is to provide university level of education based on balanced interdisciplinary mix of modern and classical economics, sociology and psychology.Consequently MC study programmes will facilitate students´practical know-how stemming from u-to-date MC trends (incl.specific marketing and media related techniques and methods).

Profile subjects

Marketing communication structure
Digital marketing
Public Relations
Modern management
Sociology
Consumption culture
Psychology of marketing communication
Customer relationship management
Economy

Job opportunities

MC porgramme graduates would find interesting challenges/positions both in profit and non-profit organisations as middle managers and/or specialist in the MC field of competence ( i.e. PR,advertising, direct marketing, sales promotion and also as consultants for personal selling).