Marketing Trends 2022 - webinar
| DATE OF WEBINAR | 4th May 2022 10:00 – 14:00 |
| ONLINE PLATFORM | MS TEAMS |
| ORGANIZER | The University of Finance and Administration Department of Marketing Communication |
| EXPERT GUARANTORS | Associate Professor Ing. Aleš Hes, CSc. – VŠFS Prague PhDr. Ladislava Knihová, MBA – VŠFS Prague |
| WEBINAR LANGUAGES | Czech / Slovak / English |
| REGISTRATION FEES | Webinar is free of charge / registration is necessary |
Webinar theses
- New marketing trends and their influence on modern society.
- Changes in the behaviour of consumers, producers and sellers as a result of the impact of modern marketing communication tools.
- Social, media, economic, legal and production implications of the use of marketing and its tools.
- Innovations and latest trends in marketing communication.
- Dynamic developments in technology entail previously unimaginable applications in marketing, transforming marketing into an exact social science discipline.
- Modern applications enable the acquisition of accurate real-time data and, thanks to their correct interpretation, marketers can effectively influence the direction of ongoing campaigns.
Preliminary programme
| 10:00 - 14:00 |
Keynote sessions & sessions |
| Moderators: | Associate Professor Ing. Aleš Hes, CSc. PhDr. Ladislava Knihová, MBA |
Important deadlines and guidelines for authors
| Registration to the webinar | latest by 27th April 2022 |
| Abstract submission (max. 150 words) | latest by 27th April 2022 |
| Full paper submission |
latest by 13th May 2022 |
Guidelines for authors, 197 kB
Registration
Registration to the webinar by email lenka.pokorna@vsfs.cz
Contact
ales.hes@mail.vsfs.cz (CZE)
knihova@educationonline.cz (ENG)
The University of Finance and Administration
Faculty of Economic Studies
Department of Marketing Communication
Estonská 500, 101 00 Prague 10 – Vršovice, Czech Republic
Phone +420 728 407 500 (doc. Hes – CZE)
Phone +420 602 328 087 (Dr. Knihová – ENG)
