New Media and Marketing Communication

Bc.Mgr.

Master's

programme:	New Media and Marketing Communication
degree:	Mgr.
language:	Czech
area of education:	Media and Communication Studies
faculty:	Faculty of Economics
Prague:	full-time
Most:	full-time

Objective of the MC study programme is to provide to students an up-dated knowledge about global marketing, marketing strategy and managerial economics incl. Skill-set for MC effectivity evaluation/measurement od the related processes. This programme is stemming from Bachelor level of MC studies and develope further more students´ level of understanding of marketing, customer behaviour and modern social life.

Profile subjects

Global marketing
Social networks marketing
Marketing management of foreign trade
Media and culture
Marketing communication sociology
Sociological research in marketing
Psychology of customer behavior
Press secretary
Economy

Job opportunities

MC master level programme will provide job opportunities in business/ media sectors for example marketing manager and freelancer(specialist) in branding, PR, various advertising and marcom agencies. Graduate´s profile will provide broad theoretical knowledge –base of the MC,i.e. I’ll also fit for public sector and/or non profit organisations and institutions.