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Syllabus / study format

Profile courses

  • Business Management
  • Marketing Communications Structure
  • Media Development
  • Sales Promotion
  • Advertising Professional Communication in German/Russian/Spanish
  • Direct Marketing
  • Customer Relationship Management
  • Public Relations
  • Public Opinion Formation
  • Electronic Marketing
  • Psychology in MC
  • Sociology
  • Sociology of Human Relations
  • Politology
  • Communications Skills

Types of study

  • Full-time study – 4 semesters, in lessons and exercises which usually take place three days a week.
  • Part-time study – 4 semesters, in tutorials –6 tutorials per semester (Friday from 2.00 pm to 8.45 pm (max.) and on Saturday from 8.00 am to 5.15 pm.)

Study plans

PDF Marketing Communication, 116 kB

Syllabus

In order to view syllabus for each subject from the above-mentioned study plan please copy the name of the subject into the information system (IS) via link provided below:

http://is.vsfs.cz/predmety/?lang=en