Marketing Communication (MC)

(Master degree study program taught in English)

The masters‘ study of Marketing communication aims at preparing highly qualified specialists ready to take leading managerial posts especially in marketing, communication, promotional and PR departments of companies and specialized agencies, in business and financial areas and in the area of public administration.
The theoretical basis of the study concentrates on an interdisciplinary knowledge of social, cultural, economic and political processes and changes in the context of global, transnational (multicultural) and the latest modern society. As for the area of professional specialization and subject orientation, the study focuses on mastering the latest knowledge of tools, strategies and methods applied in the integrated marketing communication, media and managerial practice of enterprises and companies.

A graduate will obtain, apart from theoretical knowledge and professional skills, also practical abilities to take optimal decisions and specific measures in the marketing area of manufacturing and business companies and other institutions, which, in order to achieve their goals, use marketing communication procedures (preparation and creation of communication strategies, marketing campaigns, selection of media to create marketing mixture and so on). A graduate will be prepared for working in or leading a team, he/she will be ready to prepare projects of strategic decisions and will be able to work with information and with modern information tools.

Why to study MARKETING COMMUNICATION at VSFS Prague?

• Fully ACCREDITED study program in English
• EXPERIENCED lecturers
• Tuitions with TOP MANAGERS of export oriented companies
• Reflection of the MARKET TRENDS
• Implementation of real cases
• COMPLEXITY which future market needs (not only a narrow specialisation)

You’ll acquire competence in:

• Integrated marketing communication and Intercultural marketing
• Sociological theory of a modern society
• Marketing management of a company or business
• Media analysis and social networks marketing
• Law and ethics in communication

Your profession / You will succeed in:

• Leading managerial posts
• marketing, communication, promotional and PR departments of companies
• specialized agencies in business and financial areas and in the area of public administration
• Expert positions in multinational corporations