Martin Richter, who is a third-year student of Marketing Communications at the University of Finance and Administration, won the excellent second place in the category "In-store Communication Campaign" in the ninth year of the competition POPAI STUDENT AWARD 2015 that is organized for students of secondary schools and universities specializing in Marketing Communications in the Czech Republic and the Slovak Republic. Martin Richter was awarded because of his proposal of in-store communication campaign submitted by the company Budweiser Budvar, n . p. "An Integrated Communication Campaign Somersby."
Martin Richter belongs to the students with outstanding study results. He actively participates in a number of student competitions or professional educational events.
The Competition POPAI AWARDS 2015
The competition is one of the top events of the field of marketing at-retail and it presents the latest means of in-store communication, sales support systems and other supporting promotional tools. It offers the opportunity to professional public to draw attention to the best professional realization of annual production in the field of communication at sales points. They can do so at the competition exposition and also during the extensive media campaign. As a follow-up to the world trends and the current scope of the in-store marketing field, the organizers have innovated the competition rules and categories.
The purpose of the competition is to make visible successful projects based on effective cooperation both advertisers and in-store retail representatives. Therefore part of the competition is a category in which the best in-store campaigns are presented. They are evaluated in terms of innovative attitude to communication solutions at the point of sale, meeting the objectives of the project owner and the effectiveness of a new concept.
